Value-First Team — Client Relationship

Recharged

Recharged provides certified electric vehicles with nationwide delivery and battery… — recharged.com

USS + VFT co-delivery

Snapshot

What they do

Recharged provides certified electric vehicles with nationwide delivery and battery health services, offering a comprehensive solution for EV ownership. Mid-market, private. Henrico, Virginia, United States.

Engagement

Build — buyer pipeline.

Systems

HubSpot native Lead object, Interest records, 13-stage pipeline.

Delivery

Co-delivered by Value-First Team and USS.

The relationship

Mar 2026
Recharged — HubSpot Implementation

Where they started

Their HubSpot had been built for a different kind of business. The original build assumed a generic model, not a multi-location retailer that buys, reconditions and sells used electric vehicles — with an acquisition side, financing, and a post-sale operation covering transport, titling, delivery and warranty. Where the shape of the business did not fit the tool, structure had been collapsed into shortcuts, and the shortcuts had become the way the work was recorded.

The documentation had drifted away from the live system. The team was designing against two documents that no longer described the portal they were actually working in, which is why a run of conversations in spring was harder than it should have been — people were reasoning correctly about a system that no longer existed.

What we delivered

A structure that matches how the business runs — Interest, Credit Application, Shared Service and Inventory as first-class records, with the Order as the single source of truth for revenue and one unified view of a customer.
The architecture reconciled against the live system, not against the documents. The drift was diagnosed, read back from the running portal and written down as canon, so the next decision starts from what is actually there.
A deal-creation flow with three real commitment triggers — a deposit with identification, a cash commitment, or a completed credit application. A deal now exists because a buyer did something, not because someone remembered to make one.
A clear division of labour between the systems: actions happen in their own application first and flow to HubSpot, which holds the current state of the buyer journey. Vehicle inventory stays owned by the system that owns it and is read, not duplicated.

What changed

The system stopped fighting the business. Work that used to need a workaround now has a place to live, and the shortcuts that were quietly standing in for structure have been unpicked back into records that mean what they say.

The second change is about trust in the answer. When the documentation had drifted, every question needed re-litigating because nobody could be sure which description was true. Reconciling against the live system gave the team one place where the answer is settled — and the buyer pipeline being reshaped now is being migrated deterministically against real records rather than rebuilt from scratch.

In a sentence

Recharged’s HubSpot had been built for a generic business rather than a multi-location used-EV retailer, and the design documents had drifted away from the live system — so people were reasoning carefully about something that no longer existed. We rebuilt the structure around how the business actually runs, reconciled the architecture against the running portal instead of the paperwork, and made a deal exist because a buyer actually committed.

At a glance

Delivery

USS + VFT

Since

Mar 2026

Key contacts

Alan ShtraksCo-founder John FoleyChief Executive Officer Becca HendersonVP Business Development Rachel SchleyShared Services Lead